When it comes to buying decisions, most people will consider other people’s opinions. The same applies to apps. When someone comes across your app, they will check your app store reviews to find out what others have to say about your app. Reviews are important both for influencing new users and app ranking. This guide provides you valuable information about the importance of app reviews and how to get app store reviews to boost your app ranking.
Importance of App Reviews
Reviews, whether for your app or for some product, have become an unbiased source of information that people read to determine whether to buy from a brand or not. The number of reviews you have and the average rating has an impact on both your potential users’ buying decision and the app store’s ranking algorithm.
Here are the different ways in which reviews play a key role:
- Your app store reviewsprovide credibility to your app. If your app has a larger number of bad reviews, people are least likely to download it. People trust other people’s experience more than what you can promise in your app’s description.
- A larger number of positive reviews can boost your app’s ranking in app search results.
- A larger number of negative reviews can drop your app’s ranking and also affect its reputation.
- Reviews also tell you about the key issues and key USPs of your app.
Both the Play Store and App Store have millions of apps. If you can increase the number of positive app store reviews, your app can stand out in the crowd.
How To Increase Your App Store Reviews?
Here are 3 methods to increase your app store reviews.
1. Run a Contest
This is an effective, simple and safe way to increase your app store reviews. The key is to determine a prize that can motivate maximum number of people to install and leave a review for your app. Make sure the winners are chosen in a transparent draw. Such contests could be run on a regular basis and can help continue increasing the number of reviews you have.
When you follow this strategy, it is recommended not to ask users to leave a stellar review. Let them be natural so that the entire process may seem organic. Usually, most participants in a contest are highly likely to leave better than average app store reviews.
This is one method that gives you a lot of control over the number and quality of your app reviews. This is a paid strategy where you can choose the number of reviews you want to be added. Genuine users will download your app and leave quality reviews. It is a safe and effective way to increase your app store reviews without any risks of detection by the app store.
3. Incentivize Your Users
If you can give your users a good reason to leave a review, they are most likely to budge. You can incentivize people to install and leave app store reviews. This can give a good boost to the number of reviews you have. It is important to make such offers outside the app store because both the Play Store and App Store discourage such methods.
So follow these strategies to get app reviews and give a boost to your app’s rankings. The higher number of positive reviews can also influence more people to download your app, thus helping further increase your reviews.